Marketing in the Age of Technology

Marketing in the Age of Technology: It’s Not the Gear and the Networks, It’s What It Enables That Counts David Sparks Founder, Sparks Consulting/Target Rich Solutions   Beacons, Pads, Mobile Phones and APPS, Wi-Fi, GPS. It’s seemingly endless and oh so amazing. In an earlier Post I commented on the integration of all this on…

Monetizing Big Data: An Internal Tug of War

Monetizing Big Data Assets, an Internal Tug-of-W   David Sparks Founder, Target Rich Solutions Everyone has heard about the advantages of monetizing Corporate data assets through the use of Big Data and predictive analytics. But so far rapid progress is an uphill struggle. From the marketers to the IT Department everyone has an opinion. All opinions…