In fact, great marketing doesn’t involve one side of the brain or the other. It is when both sides are employed in a balanced approach that true innovation occurs. Evan Williams the founder of Twitter was the first to articulate this goal for product development and design in Silicon Valley. Employing this balance between creativity and analytics resulted in Blogger. Enough said.

Whole Brain marketing leads to high levels of successful innovation because it employs divergent thinking to identify and explore, then convergent thinking to organize and fine tune. This results in original and highly successful solutions.


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