Fast Start Your Business With a New Approach to the Pandemic

Pandemic Assessment Delivers a Step-by-Step Roadmap

Deep Marketplace Experience

This go-to-market assessment is conducted by senior consultants, each with over 20+ years’ experience. It provides direct access to experts in market strategy and promotion, digital marketing, ecommerce, pricing, creative services and product development.

Customized By Client

The go-to-market plan will be customized to each individual business’s needs and circumstances. It will provide a business strategy, go-to-market tactics, recommended marketing spend budget levels, recommendations for website improvements, and a complete digital marketing platform set up for the client business.

Personalized Delivery of a Step By Step Plan

The product will be delivered in an online meeting format so that Q&A can be facilitated. Includes full documentation and materials. Once complete, businesses can get started implementing the following step-by-step instructions.


Base plan is $3000 and includes

a. Market Analysis:

This analysis will help businesses understand how to jump-start sales. These plans will emphasize speed/time to market and simplicity/ease of use.

  • Market Structure, Competitive Set and Business Strategy
  • Social Media Audit
  • SEO/PPC Analysis
  • Consumer Market Analysis/Target Audience Research

b. Brand Analysis:

The plan will provide each business with suggestions for how to improve their brand identity.

  • Brand Benefit Analysis
  • Brand Positioning
  • Creative Framework
  • Style and Tone

c. Google Ads plan

Google Ads (search and display) approach, budget recommendation, and direction for how to manage.

Choose from following options:


No Existing Paid Media Accounts


Paid Media
  • Creation of Google Ads account, creation of tracking pixels sent to the client for placement with instructions
  • Guidance on the overall structure including recommended campaigns and ad groups
  • Best practices and how-to optimization guide
  • Reporting dashboard with KPIs
  • Deliverable is the actual account, tracking pixels and a PDF with the structure recommendations and best practices
  • Technical site audit and site speed audit with top 10 priorities outlined
  • Google search console and analytics set-up advisement (we send them code and instructions for placement)
  • Keyword research and analysis
  • 1 full page optimization to serve as a guideline for them moving forward, this will include up to 30 different pieces of a web page
  • Google Analytics reporting dashboard
  • This will help get their site cleaned up technically and provide a foundation for optimization leading to better visibility in the search engines, ultimately leading to more conversions


Existing Paid Media Accounts


Paid Media
  • Audit of one existing paid media channel
  • Analysis of overall settings, bidding, optimization strategy, ads/messaging, tracking
  • Write-up of opportunities and recommendations for account improvement
  • Deliverable is expert ideas, priorities and a to-do list of action items within your paid account to boost performance