Get a Free Assessment
Target Rich Solutions jump starts business revenue with a full analysis of your company and recommendations for quick results. Our free assessment includes:
- Complete evaluation of your company’s mission, strategies, tactics and digital state
- Propose business strategy
- Recommend go-to-market tactics
- Website and digital transformation recommendations
Working together, we will position your company to thrive by redefining your business model and strategy.
Whole Brain Marketing
Exceptional marketing effectiveness is a rare outcome in today’s vertically structured organizations. Target Rich Solutions consistently delivers results by combining diverse skills and vast real-market experience. It requires a unique blend of both “Right” and “Left” brain capabilities.
Much of the high-profile marketing being done today relies on “Left Brain” quantitative and analytic skills. It often falls short of impacting mindset and behavior change because it is missing a connection to the emotional nature of decision making. It is when both types of thinking are employed in a balanced approach that true innovation occurs. We call it “Whole Brain” marketing.
Whole Brain marketing leads to high levels of successful innovation because it employs divergent thinking to identify and explore solutions, then convergent thinking to organize and fine tune those solutions. This results in original and highly successful solutions.
Left Brain
Target Rich Solutions is unique; it delivers on both sides of the brain
The Left Side creates the tools that enable accuracy, precision and Revenue Optimization.
Target Rich Solutions Utilizes Advanced Data Analytics
Utilizing Predictive Analytics and Artificial Intelligence has been a part of the firm since 2010.
We deploy state-of-the-art Automation Tools and Software Applications
Off the shelf applications and custom, development can be brought to bear against any challenge or need.
Superior Strategic Insight And Experience
Target Rich Solutions has a seasoned and experienced staff of business professionals, each with at least 20+ years of high profile responsibility.
Right Brain
“Naked” Marketing
Even the phrase makes you a little uncomfortable, no? But that’s good. It’s how you know you’re doing something interesting. Peel your proposition down to its most naked state and then get it across in a way that can’t be ignored. That’s the benefit of using both sides of the brain. It doesn’t have to hurt, in fact, once that process is started, like nudity it can be very liberating.
“Whole Brain” Marketing
In fact, great marketing doesn’t involve one side of the brain or the other. It is when both sides are employed in a balanced approach that true innovation occurs. Evan Williams the founder of Twitter was the first to articulate this goal for product development and design in Silicon Valley. Employing this balance between creativity and analytics resulted in Blogger. Enough said.
Whole Brain marketing leads to high levels of successful innovation because it employs divergent thinking to identify and explore solutions then convergent thinking to organize and fine-tune those solutions. This results in original and highly successful solutions.
