Free Pandemic Business Assessment
Target Rich Solutions can help your business jump-start revenue in this pandemic environment. Our Free Pandemic Assessment will provide a business strategy, go-to-market tactics, recommendations for website improvements, and a Digital Transformation evaluation.
We can help you adjust your business model and go-to-market strategy to not only survive, but thrive.
Whole Brain Marketing
Exceptional marketing effectiveness is a rare outcome in today’s vertically structured organizations. Target Rich Solutions consistently delivers results by combining diverse skills and vast real-market experience. It requires a unique blend of both “Right” and “Left” brain capabilities.
Much of the high-profile marketing being done today relies on “Left Brain” quantitative and analytic skills. It often falls short of impacting mindset and behavior change because it is missing a connection to the emotional nature of decision making. It is when both types of thinking are employed in a balanced approach that true innovation occurs. We call it “Whole Brain” marketing.
Whole Brain marketing leads to high levels of successful innovation because it employs divergent thinking to identify and explore solutions, then convergent thinking to organize and fine tune those solutions. This results in original and highly successful solutions.
Left Brain
Target Rich Solutions is unique; it delivers on both sides of the brain
The Left Side creates the tools that enable accuracy, precision and Revenue Optimization.
Target Rich Solutions Utilizes Advanced Data Analytics
Utilizing Predictive Analytics and Artificial Intelligence has been a part of the firm since 2010.
We deploy state-of-the-art Automation Tools and Software Applications
Off the shelf applications and custom, development can be brought to bear against any challenge or need.
Superior Strategic Insight And Experience
Target Rich Solutions has a seasoned and experienced staff of business professionals, each with at least 20+ years of high profile responsibility.
Right Brain
“Naked” Marketing
Even the phrase makes you a little uncomfortable, no? But that’s good. It’s how you know you’re doing something interesting. Peel your proposition down to its most naked state and then get it across in a way that can’t be ignored. That’s the benefit of using both sides of the brain. It doesn’t have to hurt, in fact, once that process is started, like nudity it can be very liberating.
“Whole Brain” Marketing
In fact, great marketing doesn’t involve one side of the brain or the other. It is when both sides are employed in a balanced approach that true innovation occurs. Evan Williams the founder of Twitter was the first to articulate this goal for product development and design in Silicon Valley. Employing this balance between creativity and analytics resulted in Blogger. Enough said.
Whole Brain marketing leads to high levels of successful innovation because it employs divergent thinking to identify and explore solutions then convergent thinking to organize and fine-tune those solutions. This results in original and highly successful solutions.
Try on some of these thoughts…
HERE COMES THE FUTURE
And it’s not like anybody guessed. Standard marketing is out the window. People are too busy, too savvy, too jaded and have too many options and too many companies trying to capture their attention. Millions of messages are flying at them at warp speed every day, all day, and they can smell bullshit miles away. If you’re going to connect with them, you’re going to have to get more honest, more real and much more creative and engaging. Yeah, engaging. That’s the ticket.
IT’S HOW YOU SAY IT
Churchill could have just as easily said, “Gee, those RAF guys are great.” But who would remember that? Who doesn’t remember, “Never in the course of human events have so few given so much to so many.” If your message is right, if it comes from the truest place, it can pierce the hardest heart, or make the brightest minds jump gears.
WHO’S THE NEW BLONDE?
The world is always looking for a new blonde. In the 30’s it was Harlow, then came Lana Turner, Marilyn, Bardot, Cybil Shepherd, Madonna, Anna Nicole, Charlize, and so on. There’s always at least one, so who’s next? This is allegory. We’re not just talking blondes here. But, of course, you got that. What will be the new standard? The next “thing”? The new tech, or app, fad or fashion? Will you see it coming? How will you fit in? Is research going to tell you? Maybe. Maybe not. Watch out, sometimes the new blonde is a bottle redhead.
LET’S GET ENGAGED
The old adage was “telling isn’t selling,” but today “selling” isn’t cool. The name of the game is engagement. Sometimes that may mean an emotional engagement. Sometimes an intellectual one, or an interactive one. Sometimes it could mean something actually physically engaging. With today’s attention span, if you’re not engaging, you’re gone in seconds.
AGE NO LONGER APPLIES
Some older people are thinking younger, and some younger people are thinking older. It is about Mindset. For instance, there’s a weird mix of young conservatives and old liberals. Sometimes, you have to reach the right mindset, not necessarily the right age.
WHO DO YOU THINK YOU ARE?
Is it who your customers/clients think you are? When’s the last time you actually checked to see who they think you are? Who you think you are and who they think you are may not match. Is it important? Hell yeah! You can’t talk to them like you’re George Clooney when they think you’re Jim Carrey.
IF YOU WANT TO BE A STAR, BE PREPARED TO PAY FOR IT
Of course, with our Hollywood pedigree, we’re used to working with stars, and creating them. It ain’t cheap. But the return is great. Today stars have a ton of influence and anybody can be an influencer. If tap into it the right way it pays huge dividends.