What is Martech?

Target Rich Solutions employs innovative marketing to help clients meet their goals.

Marketing that gets results is powered by Martech, the automated marketing technology that makes digital marketing possible.

Guided by the Martech Stack, we use these basic technologies to manage, execute, measure, and improve our marketing efforts:

  • Advertising & Promotion
  • Content & Experience
  • Social & Relationships
  • Commerce & Sales
  • Data Management and Analysis

What is the Martech Stack?

The Martech Stack breaks into three main marketing activities:

  • Attraction
    • Search engine optimization (SEO)
    • Search engine marketing (SEM)
    • Content creation
    • Social media ads
    • Targeted landing pages
    • Scial media marketing
    • Webinars
  • Engagement
    • Marketing automation platforms
    • Email marketing software
    • CRM and customer tracking tools
    • Chatbots
    • Sales engagement tools
    • Retargeting software
  • Analysis and Optimization
    • Web analytics software
    • Business intelligence platforms
    • Content intelligence platforms
    • Lead management software testing
    • Conversion rate optimization tools (A/B testing, AI-powered, or hybrid)