Business Strategy
Business Success Starts With a Sound Strategic Plan
Attract Customers
Compete Successfully
Strengthen Performance
Achieve Goals
Strategy is a bundle of tactics that has a laser-sharp mission. All the pieces work in concert to achieve a defined goal. A lot of thinking and many diverse elements go into a good strategy. Good strategy succeeds because of its ability to create opportunity. The opportunity is delivered by exceptional executional capabilities.
Sun Tzu Tenets
Sun Tzu formalized many of these tenets in the Art of War and they apply well to modern business:
Art of Strategy
Strategy Before Tactics – Always
Art of Deception
Occupy new territory and be the first to secure the marketplace
Art of Judgement
Good plans also mean knowing what NOT to do.
Art of Building
Build a strong Market Position and anticipate how to defend it.
Art of the Team
Organize the best Team
Art of Assessment
Assess and attack the weaknesses of the competition.
Art of Planning
Make a plan and stick to it.
Forecast results.
Art of Approach
Take a 360 Degree approach to everything you do
Art of Priorities
Get your priorities straight. Be sure everyone is on the same page.
Art of Timing
Timing Is Everything