Powerful Marketing Services
Target Rich Solutions Provides a Broad Array of Powerful Marketing Services Value priced to Drive ROI
Digital Marketing (Paid/Unpaid): Utilizing Digital Marketing is a key tactic in achieving the goals of a defined Marketing Strategy. Target Rich Solutions can deploy the following:
- Pay-Per-Click (PPC) Advertising in Google and Microsoft Ads: Paid search is an inexpensive and scalable form of web marketing designed to connect ads with searchers.
- Google Remarketing: Remarketing (aka retargeting) uses Google approved technology to identify and track traffic on your site. Using collected data, the visitors are then targeted and served up both text and display ads that can be clicked back to a marketer’s website.
- Google Display Network Advertising (specifically custom audience targeting): Google Display Advertising targets people with graphic ads who are engaged in consuming targeted website content, rather than actively searching for a product or service. Different from ads that appear when a direct search is made, Google Display Advertising appears next to content on news sites, blogs, and other niche sites across the Internet.
- 3rd Party Display Advertising: Same as Google Display but using networks outside of Google.
- Social Media Ads: Ads seen across social networks (Facebook, Instagram, etc.)
- Social Media Promotion: Optimize Social Media for audience engagement, parking promotion, and to enhance other digital marketing efforts.
- LinkedIn Advertising: Ads seen across LinkedIn designed to connect your product or service with a highly targeted and relevant audience.
- Search Engine Optimization (SEO): SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine. Website searchability is one of the most important functions of your website and is impacted by numerous factors. This is important because 75% of web users never scroll past the first page of results. Ranking on the first page for search significantly increases clicks through.
- Heat mapping and Conversion Rate Optimization (CRO): A method of turning website visitors into customers using heat maps, combined with analytics and user feedback website performance can be improved to increase conversions.
- Exit Pop-up & Conversion Driven Landing Pages: Exit Pop-Up functionality on a website displays a message when a user has been on your site for a specific amount of time or is clicking off the site, with a last-ditch effort to entice them to stay.
- Technical Website Audit: Thorough review and analysis
- Reporting and Analytics
- Communication Strategy and Messaging Platform
- Brand Identity
- Creative Services
- Media Planning and Buying
- Competitive Analysis