The Challenges of Integrating Mobile Marketing

By David Sparks, Founder and GM of Target Rich Solutions For years we have watched as brand marketers struggle with how to integrate Mobile into their digital plans. Because of Opt-In requirements, concerns about privacy and a lack of commercially unoffensive “push advertising” opportunities, Mobile as a medium has been the Holy Grail. As Mobile…

Marketing in the Age of Technology

Marketing in the Age of Technology: It’s Not the Gear and the Networks, It’s What It Enables That Counts David Sparks Founder, Sparks Consulting/Target Rich Solutions   Beacons, Pads, Mobile Phones and APPS, Wi-Fi, GPS. It’s seemingly endless and oh so amazing. In an earlier Post I commented on the integration of all this on…

Monetizing Big Data: An Internal Tug of War

Monetizing Big Data Assets, an Internal Tug-of-W   David Sparks Founder, Target Rich Solutions Everyone has heard about the advantages of monetizing Corporate data assets through the use of Big Data and predictive analytics. But so far rapid progress is an uphill struggle. From the marketers to the IT Department everyone has an opinion. All opinions…

The Oscar Goes To…

In Hollywood, reality and fiction are blurred, at best. Everybody is writing a script, waiting for that big break. And anyone can produce, right? The Producers Guild said, “no!” They wanted to put a stop to people using the producer credit as a bargaining chip and giving it to those who hadn’t really earned it.…

Jack Tinker & Alka Seltzer

We’re leading off with a story that was and still is one of the stories that inspired us to become who we are. It’s about a little boutique ad agency/think tank from the early 60’s set up in a hotel in New York City called Jack Tinker & Associates. These were not typical agency people,…