by David Sparks | Jan 28, 2020 | Uncategorized
In Hollywood, reality and fiction are blurred, at best. Everybody is writing a script, waiting for that big break. And anyone can produce, right? The Producers Guild said, “no!” They wanted to put a stop to people using the producer credit as a bargaining chip and...
by David Sparks | Nov 22, 2019 | Uncategorized
Everyone has heard about the advantages of monetizing Corporate data assets through the use of Big Data and predictive analytics. But so far rapid progress is an uphill struggle. From the marketers to the IT Department everyone has an opinion. All opinions count...
by David Sparks | Sep 18, 2019 | Uncategorized
By David Sparks, Founder and GM of Target Rich Solutions For years we have watched as brand marketers struggle with how to integrate Mobile into their digital plans. Because of Opt-In requirements, concerns about privacy and a lack of commercially unoffensive “push...
by David Sparks | Jul 22, 2019 | Uncategorized
Marketing in the Age of Technology: It’s Not the Gear and the Networks, It’s What It Enables That Counts David Sparks Founder, Sparks Consulting/Target Rich Solutions Beacons, Pads, Mobile Phones and APPS, Wi-Fi, GPS. It’s seemingly endless and oh so amazing. In an...
by David Sparks | Mar 28, 2019 | Uncategorized
We’re leading off with a story that was and still is one of the stories that inspired us to become who we are. It’s about a little boutique ad agency/think tank from the early 60’s set up in a hotel in New York City called Jack Tinker & Associates. These were not...
